Terms of Use

  1. Website Terms and Conditions of Use

1.1. This document sets out the terms and conditions (“Terms”) of Green Beetle Branding cc, including all it’s legal affiliates (the “Service Provider/s”) pertaining to the access and use of the information, products, services and functions provided on www.bydesign.co.za, it’s subdomains and other linked sites (the “Website/s”).

1.2. Should any person (the “user”) who accesses the Website disagree with any of the Terms, the user must refrain from accessing the Website and/or using the services.

1.3. If the user is under the age of 18, said user must obtain parents’ or legal guardians’ advance authorization, permission and consent to be bound by these Terms before purchasing any products or services.

1.4. The Service Provider reserves the right, in its sole discretion, to amend and/or replace any of, or the whole of, the Terms. Such amendments shall supersede and replace any previous Terms and shall be made available on the Website. Each time a user accesses the Website and/or uses the services, the user shall be deemed to have consented, by such access and/or use, to the Terms, as amended and/or replaced by the Service Provider from time to time. If the user is not satisfied with the amended Terms, the user should refrain from using the Website.

1.5. The Service Provider shall give the user prior notice where personal information has been collected from the user and the purpose for which the collected information is affected by the intended amendment.

  1. Content of the Website

2.1. The Service Provider reserves the right to make improvements, to change or to discontinue, without notice, any aspect or feature of the Website and any information or content on the Website.

2.2. The Service Provider reserves the right to change and amend the products, prices and rates quoted on this Website from time to time without notice.

2.3. The Service Provider may use the services of third parties to provide information on the Website. The Service Provider has no control over this information and makes no representations or warranties of any nature as to its accuracy, appropriateness or correctness. The user agrees that such information is provided “as is” and that the Service Provider and its online partners shall not be liable for any losses or damages that may arise from the user’s reliance on it, howsoever these may arise.

2.4. The Service Provider makes no representations or warranties, whether express or implied, as to the accuracy, completeness or reliability of any information, data and/or content on the Website, including without limitation:

2.4.1. The Service Provider does not warrant that the Website or information shall be error-free or that they shall meet any particular criteria of performance or quality. The Service Provider expressly disclaims all implied warranties, including without limitation, warranties of merchantability, fitness for a particular purpose, non-infringement, compatibility, security and accuracy;

2.4.2. Whilst the Service Provider has taken reasonable measures to ensure the integrity of the Website and its contents, no warranty, whether express or implied, is given that any files, downloads or applications available via this Website are free of viruses, or any other data or code which has the ability to corrupt, damage or affect the operation of the user’s system; and

2.4.3. The Service Provider disclaims any responsibility for the verification of any claims.
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  1. Linked Third Party Websites and Third Party Content

3.1. The Service Provider may provide links to third party websites on the Website. These links are provided to the user for convenience purposes only and the Service Provider does not endorse, nor does the inclusion of any link imply the Service Provider’s endorsement of, such websites, their owners, licensees or administrators or such websites’ content or security practices and operations.

3.2. While the Service Provider tries to provide links only to reputable websites or online partners, the Service Provider cannot accept responsibility or liability for the information provided on other websites. Linked websites or pages are not under, nor subject to, the control of the Service Provider. The Service Provider is not responsible for and gives no warranties or makes any representations in respect of the privacy policies or practices of linked or any third party or advertised websites on the Website.

3.3. The user agrees that the Service Provider shall not be held liable, directly or indirectly, in any way for the content, the use or inability to use or access any linked website or any link(s) contained in a linked website, nor for any loss or damage of any sort incurred because of any dealings with, or as the result of the presence of such third party linked websites on the Website. Any dealings that the user may have with any linked websites, including advertisers, found on the Website, are solely between the user and the third party website.

  1. Usage Restrictions

The user hereby agrees that it shall not itself, nor through a third party:

4.1. Copy (other than for backup, archival or disaster recovery purposes), reproduce, translate, adapt, vary, modify, lease, licence, sub-licence, encumber or in any other way deal with any part of the website for any reason and in any manner, unless it is consistent with the intent and purpose of these terms;

4.2. Decompile, disassemble or reverse engineer any portion of the website;

4.3. Write and/or develop any derivative of the website or any other software program based on the website;

4.4. Modify or enhance the Website. In the event of a user effecting any modifications or enhancements to the website in breach of this clause, such modifications and enhancements shall be the property of the service provider;

4.5. Remove any identification, trademark, copyright or other notices from the website;

4.6. Post or transmit, by means of reviews, comments, suggestions, ideas, questions or other information through the website, any content which is unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, sexually-explicit, profane or hateful, or racially, ethnically or otherwise objectionable content of any kind; and/or

4.7. Notwithstanding anything contained to the contrary in these terms, use the website for any purpose other than personal, non-commercial and information purposes.

  1. Security

5.1. In order to ensure the security and reliable operation of the services to all the Service Provider’s users, the Service Provider hereby reserves the right to take whatever action it may deem necessary to preserve the security, integrity and reliability of its network and back-office applications.

5.2. The user may not utilise the Website in any manner which may compromise the security of the Service Provider’s networks or tamper with the Website in any manner whatsoever, which shall include without limitation, gaining or attempting to gain unauthorised access to the Website, or delivering or attempting to deliver any unauthorised, damaging or malicious code to the Website, all of which is expressly prohibited. Any person or entity which does so, or attempts to do so, shall be held criminally liable. Further, should the Service Provider suffer any damage or loss, civil damages shall be claimed by the Service Provider against the user.

5.3. Any user who commits any of the offences detailed in Chapter 13 of the Electronic Communications and Transactions Act 25 of 2002 (“ECT Act”) (specifically sections 85 to 88 (inclusive)) shall, notwithstanding criminal prosecution, be liable for all resulting liability, loss or damages suffered and/or incurred by the Service Provider and its affiliates, agents and/or partnersIntellectual Property Rights

  1. Intellectual Property Rights

6.1. For this clause, the following words shall have the following meanings ascribed to them:

6.1.1. “Intellectual property rights” means all and any of the rights in and to intellectual property of any nature whatsoever owned and/or controlled directly or under licence by the Service Provider, now or in the future, including without limitation, the Service Provider’s rights, title and interest in and to all technology, source code/s, trade secrets, logos, systems, methods, trademarks, trade names, styles, insignia, designs, patents and copyright, and all similar proprietary rights which may subsist in any part of the world, whether registered or not.

6.2. All copyright and other intellectual property rights in all content, trademarks, software, data, material, including logos, databases, text, graphics, icons, hyperlinks, confidential information, designs, agreements, and multimedia works, published on or via the Website (“proprietary material”), are the property of, or are licensed to, the Service Provider and as such are protected from infringement by local and international legislation and treaties.

6.3. By submitting reviews, comments and/or any other content (other than personal information) to the Service Provider for posting on the Website, the user automatically grants the Service Provider and its affiliates a non-exclusive, royalty-free, perpetual, irrevocable right and licence to use, reproduce, publish, translate, sub-license, copy and distribute such content in whole or in part worldwide, and to incorporate it in other works in any form, media, or technology now known or hereinafter developed, for the full term of any copyright that may exist in such content. Subject to this licence, the user shall retain any and all rights that may exist in such content.

6.4. All rights not expressly granted are reserved and no right, title or interest in any proprietary material or information contained in this Website is granted to the user.

6.5. Except with the Service Provider’s express written permission, no proprietary material from this Website may be copied or retransmitted.

6.6. Irrespective of the existence of copyright, the user acknowledges that the Service Provider is the proprietor of all material on the Website (except where a third party is indicated as the proprietor), whether it constitutes confidential information or not, and that the user has no right, title or interest in any such material.

6.7. The Service Provider authorises the user only to view, copy, temporarily download to a local drive and to print the content of this Website, or any part thereof, provided that such content is used for personal purposes and for information purposes only, and such content is used for non-commercial purposes.

  1. Risk, Limitation of Liability and Indemnity

7.1. The user’s use of this Website and the information contained on the Website is entirely at the user’s own risk and the user assumes full responsibility and risk of loss resulting from the use thereof.

7.2. The transmission of information via the internet, including without limitation email, is susceptible to monitoring and interception. The user bears all risk of transmitting information in this manner. Under no circumstances shall the Service Provider be liable for any loss, harm, or damage suffered by the user as a result thereof. The Service Provider reserves the right to request independent verification of any information transmitted via email and the user consents to such verification should the Service Provider deem it necessary.

7.3. To the extent permissible by law:

7.3.1. Neither the Service Provider, its affiliates, shareholders, agents, consultants or employees shall be liable for any damages whatsoever, including without limitation any direct, indirect, special, incidental, consequential or punitive damages, howsoever arising (whether in an action arising out of contract, statute, delict or otherwise) related to the use of, or the inability to access or use the content of the Website or any functionality thereof, or the information contained on the Website, or of any linked website, even if the Service Provider knows or should reasonably have known or is expressly advised thereof.

7.3.2. In no event shall the Service Provider be liable to the user for loss of profits or for special, incidental, consequential or punitive losses or damages arising out of or in connection with the Website or its use or the delivery, installation, servicing, performance or use of it in combination with other computer software.

7.3.3. The user hereby unconditionally and irrevocably indemnify the Service Provider and agrees to hold the Service Provider free from all loss, damages, claims and/or costs, of whatsoever nature suffered or incurred by the Service Provider or instituted against the Service Provider as a direct or indirect result of:

7.3.3.1. use of the website;

7.3.3.2. software, programs and support services supplied by, obtained by or modified by the user or any third party without the consent or knowledge of the Service Provider;

7.3.3.3. failure to comply with any of the terms or any other requirements which the Service Provider may impose from time to time;

7.3.3.4. the actions or requirements of any telecommunications authority or a supplier of telecommunications services or software; or

7.3.3.5. any unavailability of, or interruption in, the service which is beyond the control of The Service Provider.

7.4. The Service Provider makes no warranty or representation as to the availability, accuracy or completeness of the content of the Website. The user expressly waives and renounces all rights of whatever nature that may arise against the Service Provider for any loss suffered by the user, as a result of information supplied by the Service Provider being incorrect, incomplete or inaccurate.

  1. The Service Provider Privacy and Cookie Policy

8.1. This clause 8 provides details about the Privacy and Cookie Policy, which Policy forms part of these Terms. The Service Provider takes the user’s privacy seriously and is committed to protecting personal information. The Service Provider uses the personal information collected from the user in accordance with this Privacy and Cookie Policy.

8.2. Personal information when used in this Policy means information that can identify the user as an individual or is capable of identifying the user. Personal information does not include general, statistical, aggregated or anonymised information.

8.3. The use of the services signifies the user’s consent to collection and use of personal information as specified below. The user may withdraw his/her/its consent, request correction of his/her/its information and request the destruction/deletion of the information at any time by giving written notice to the effect to the Service Provider at the addresses set out in clause 11.7 and clause 11.3 herein below.

8.4. The user may request access to or information about the Service Provider’s data collection with regards to such user and may contact the Service Provider in this regard. The Service Provider may charge an administration fee, which fee is the Service Provider’s costs for processing the user’s request and delivering the requested data to the user. The contact details contained in clause 11 below must be used by the user to communicate his/her/its data access request.

8.5. The user’s information may be used, but is not limited to, confirmation of orders, validation as a customer, prevent criminal activity, fraud, misuse of or damage to the services or networks, to prosecute those responsible and to contact the user for consumer panels or various research groups. The Service Provider may disclose the user’s personal information to the Service Provider’s member stores, affiliated business, subsidiaries and/or holding companies.

8.6. The time periods for which information is kept may vary depending on the requirements of use. Unless there is a specific legal requirement requiring the Service Provider to keep the information for an extended period of time, the information shall not be keep for longer than necessary for the purpose for which the information was collected or for which it is to be processed.

8.7. Personal information to third parties shall not be disclosed. Information which is aggregate statistics about the Service Provider’s sales, customers, traffic patterns and other Website information may be disclosed to third parties.

8.8. Use of cookies may be used during the registration process for the services. These cookies may hold information collected during the user’s registration and will allow the Service Provider to recognise the customer and provide the user with the services required.

8.9. The user may set the browser to accept cookies automatically by default, alternatively the user may alter the settings of the browser to prevent automatic acceptance and to prompt the user every time a cookie is sent or to allow the user to choose not to receive cookies at all.

  1. Confidentiality

9.1. By subscribing the user agrees that the user shall hold in the strictest confidence and not disclose to any third party information acquired in connection with any aspect of the products and/or services offered by the Service Provider. The user shall notify the Service Provider should the user discover any loss or unauthorised disclosure of the information.

9.2. Any information or material sent to the Service Provider will be deemed not to be confidential, unless otherwise agreed in writing by the user and the Service Provider.

  1. Breach or Cancellation by the Service Provider

10.1. The Service Provider is entitled without notice, in addition to any other remedy available to it at law or under these Terms, including obtaining an interdict, to cancel these Terms, limit or deny such user use of the Website and services, or to claim specific performance of any obligation whether or not the due date for performance has arrived, in either event without prejudice to the Service Provider’s right to claim damages, should any user:

10.1.1. breach any of these Terms;

10.1.2. in the sole discretion of the Service Provider, use the Website in an unauthorised manner; or

10.1.3. infringe any statute, regulation, ordinance or law.

10.2. Breach of these Terms entitles the Service Provider to take legal action without prior notice to the user and the user agrees to reimburse the costs associated with such legal action to the Service Provider on an attorney and own client scale.

  1. Compliance with section 43(1) of ECT ACT

In compliance with section 43(1) of the ECT Act, the following is noted:

11.1. Full name: Green Beetle Branding cc

11.2. Registration number: 201/136652/23

11.3. Physical address: 4 Basalt Pl, Randburg

11.4. Fax number: N/A

11.5. Telephone number: 079 962 3585

11.6. Website address: www. greenbeetlebranding.co.za and www.bydesign.co.za

11.7. E-mail address: info@greenbeetlebranding.co.za

11.8. Names of office bearers: Ronald Basel, Jenny Tomlinson

11.9. Registered at: 7 Poplar Ave, Camelot Estate,

  1. Agreements in Terms of Section 21 of the Electronic Communications and Transactions Act

12.1. No agreements shall be concluded by sending a data message to this web site or its owners. Valid agreements require an offer from a user or customer of the Service Provider and acceptance of such offer from the Service Provider.

12.2. No e-mail message shall be deemed to have been received by the Service Provider until a response has been issued from the Service Provider. An automated response, from the Service Provider, shall not satisfy this requirement.

  1. General Clauses

13.1. The user shall comply with all applicable laws, statues, ordinances and regulations pertaining to the use of and access to this Website.

13.2. These Terms shall be governed in all respects by the laws of the Republic of South Africa as such laws are applied to agreements entered into and to be performed within South Africa.

13.3. This Website is controlled, operated and administered by the Service Provider from its offices within the Republic of South Africa. The Service Provider makes no representation that the content of the Website is appropriate or available for use outside of South Africa. Access to the Website from territories or countries where the content of the Website is illegal is prohibited. Users may not use this Website in violation of South African export laws and regulations. If the user accesses this Website from locations outside of South Africa, that user is responsible for compliance with all local laws.

13.4. The Service Provider does not guarantee continuous, uninterrupted or secure access to the services, as operation of the Website may be interfered with as a result of a number of factors which are outside of the Service Provider’s control.

13.5. If any provision of these Terms is held to be illegal, invalid or unenforceable for any reason, such provision shall be struck out from these Terms and the remaining provisions shall be enforced to the full extent of the law.

13.6. The Service Provider’s failure to act with respect to a breach by the user or others does not constitute a waiver of the Service Provider’s rights to act with respect to subsequent or similar breaches.

13.7. The user shall not be entitled to cede rights or assign rights or delegate obligations in terms of these Terms to any third party without the prior written consent of The Service Provider.

13.8. No party shall be bound by any express or implied term, representation, warranty, promise or the like not recorded herein, whether it induced the contract and/or whether it was negligent or not.

13.9. The head notes to the paragraphs to these Terms are inserted for reference purposes only and shall not affect the interpretation of any of the provisions to which they relate.

13.10. Words importing the singular shall include the plural and vice versa, and words importing the masculine gender shall include females and words importing persons shall include partnerships and corporate and unincorporated entities.

13.11. These Terms set forth the entire understanding and agreement between the Service Provider and the user with respect to the subject matter hereof.

 

ByDesign

While brick-and-mortar stores may not offer the endless selection of online, often it’s the experience of walking through the aisles, touching and handling products that will seal the deal, where a digital rendition isn’t going to cut it.

Good news for brick-and-mortar businesses is that it’s estimated that 61% of consumers shop in-store, compared to 31% who choose online. Also, 40% of shoppers spend more than planned while shopping in physical stores, while only 25% of shoppers do so online.

Attractive storefronts and point-of-purchase displays can strongly influence impulse purchases and are harder to disregard than online ads. Also, one of the key factors for in-store shopping is that customers receive the merchandise immediately.

Let’s face it too, sometimes, just being seen in the establishment is good enough for a Social Media selfie, think Fifth Avenue and other notables…

A physical store is an experience not only a transaction

An interesting space, Reviews; a liberty to write exactly what you think about a product or service, sans censor; where you can comment honestly (hopefully) about an inferior product or service —whether real or perceived; where you can be the champion of the collective, the Stasi of the service industry, the Clark Kent of the kitchen. Through a favourable write up, businesses can be jettisoned into intergalactic fame or, big problem, if you are on the receiving end of negative public opinion or perception, a review can land a business in deep water.

Positive Reviews are oxygen to any brand, while negative ones can sound the death knell. Best advice? Don’t give those wannabe critiques traction to dis your brand; be transparent and ethical and you’ll navigate out of dangerous waters…

Reviews and other deep water

It’s true, I don’t fancy a somewhat disembodied Richard Attenborough standing in the corner of my breakfast nook, regaling me with the mating habits of the lesser-known blue-ringed fruit bat, while I bite down on my breakfast croissant and slurp on my cup of recently ground Java. I’d far rather see him contained in a box, available on demand, at my beck and call, when convenient to me and not simply manifesting like an information spectre from some B-grade horror movie.  

There’s something comforting about TV— a companion to many, a visually stimulating source of information, insight, education, music, news dissemination and entertainment, all rolled into one.

And no, there is no blue-ringed fruit bat, that I am aware of, but hey, ask Attenborough…

The tube, the telly or the more common TV

The art of being drawn into a bubble of imagination that transports you past the limits of your reality, down a funnel of amazement and incredulity, through twists and turns of intrigue, mystery and beauty, as your mind contracts and expands like cerebral lungs, accommodating your rapid breathing and rising adrenalin, wrapping itself around the spoken word, absorbing it, relishing the sensation of its make-up, grasping for the next, squeezing every syllable dry, yet whetting the soul for more. That’s radio, found in almost every home across the planet where people gather for comfort and entertainment. Radio, the theatre of the mind.

Radio, audio syrup for the soul

The mental picture of Marilyn Monroe wearing a radio, is borderline absurd — but in reality, it’s a clever double entendre, a specific way of wording that is created to have a double meaning, with one mainly risqué. Not that you would have picked that up, right?

I bet you have just re-read her quote…

That’s the wonderful side of print, you can revisit it time and again, as dog-eared magazines in waiting rooms attest to. As it has high recall value, with this medium, if a brand catches your attention, it remains imprinted on the mind’s eye, per se.  Best, you can chew over and digest the content in your own time, at your own pace, on the metro, in the lounge, or seek solace in a publication when irritating in-laws visit.

Print, more than a catchy headline

Word of mouth is the only evaluation where emotion is considered and gossip encouraged… A space where you can relate your experiences and opinions before an eager and receptive audience, preferably using as many adjectives as you can string together; a place where you may be viewed as an aficionado and taken seriously, or dismally dismissed as a fraud.

This is the space in which brands are made or broken, where the slightest glitch can create an avalanche of bad publicity — or where the simplest kindness to a customer can win you an award. This is the space of opinions and self-righteousness, of blaming and complimenting, of celebrating and crucifying; where the hashtag is king and the influential, gods.

Word of mouth, from their lips to the gods’ ears

Relatively new to the business world, WhatsApp Business has morphed from a vacuous chat forum used by angst-driven teenagers (and highly inebriated adults) to vent at the world and spew out graphic details about their miserable lives, the neighbour, the neighbour’s dog, politics and every other topic —peppered with appropriate emojis, just for emphasis — to a fully-fledged business platform, showcasing products and services. The huge drawcard is that (barring data costs) it’s totally FREE and we all know what that does to the human psyche…

WhatsApp Business was built with the small business owner in mind, and if a somewhat indisposed adult or emotional teenager can use it, it’s obviously hugely user-friendly.

One of the methods to draw attention is through the status option, but be warned, don’t confuse your business profile with your private one…

Mind your own WhatApp Biz

The greatest advantage of online advertising is that it focuses on a specific segment of a market. It’s like paying a sniper, but without the hassle of the outlay of the flack-jacket, the nifty cammo attire, zooty sunglasses and the seriously expensive gun license — never mind all the relevant training and dodgy bank accounts — but that’s another story…

Unlike shot-gun marketing that aims at a non-specific target, blasting in the general direction, hoping something will ‘hit’, sniper advertising creeps up on its target, lines it up in its crosshairs and evah so gently, pulls the trigger. That the fallen target normally stands up again, and remembers the brand that felled it in the first place and then typically comes back for more, is just plain weird…

Online advertising, putting the target in the crosshairs

Email has had some really bad press, as it is oft-times seen as intrusive and just plain darn irritating. Who hasn’t groaned when yet another email pings, slicing through your concentration as you (albeit furtively) check to see who exactly is trying to get your attention?

Yes, it’s intrusive, but think, email is an amazing little messenger that runs at your bidding, that serves you unfailingly, (barring data outages) delivering the worst and the best news.

The reality is, email is the unrecognised, unsung, Eighth Wonder of the Modern World, and it’s here, right on your phone and/or laptop, at your fingertips, literally; ready to fly through space, time and the ether, delivering your information, special offer, latest news, wedding invitations, brand updates, newsletters and more, to every corner of the world — within a heartbeat.

Don’t shoot the (Email) messenger

Social media is the snitch in the room, telling you stuff about other people—your audience—feeding you juicy insights about your relationship with them and how they really view you — yes, really. It watches every key word, every ‘like’, every comment, search, critique or opinion you post. It’s rather like having Judas Iscariot around, but on your side, without the betrayal.

(That is, unless you are ‘unfriended’ and/or blocked, but that’s another area altogether and falls under ‘cyber counselling’.)

Social Media whispers in your cyber ear, advising you through algorithmic analysis, about customers’ habits, about how long they stay on social networks and in messaging services. This sector is a vital part of any company’s marketing strategy. And just think, if you don’t engage with them, you won’t experience the euphoric and powerful feeling of unfriending them…

Social Media, your tame snitch

It’s all about the rush to the front of the queue, to get on the first page of any search engine, to be seen first, chosen first — well, at least considered first. But this isn’t simply bullying your way to the front of the queue, the Pay per Click technique requires the patience of the philosopher, the cunning of the fox, the writing skills of Milton and the analytical mind of Sherlock Holmes.

This is the non-ambiguous zone of marketing. This is where verbiage like “the best” and “the greatest” is disregarded, where repetition is frowned on and use of CAPS is all but taboo. This is where good content is the lure; a Call to Action has the price stated clearly and where persuasion is key.

You click?

PPC sales, "Mitt Vun Klick!”

This Profiler of the bunch compiles accurate and relevant social ads from sampling your ‘DNA’, while analysing your digital fingerprint. “So, confirming your alibi for the night of 9 December 2018. I see you were out clubbing with your hockey group of over 30s in your area. You posted a photo of Marelise in her hockey kit, gulping down a beer at Sam’s Blues Bar… OK alibi accepted.”

Social ads are built around you, your demographic, your hobbies, your social groups, who you hang with, which age group you fall into and what your interests are; crossing every platform, from TV, videos, static ads and more. They are directed at you, personally, tailored just for you; they are your own personality profile — and a pretty accurate one, at that.

Social
ads - more than an
Identi-kit…

Bloggers reach billions of Internet users and blogging works by offering something of value for nothing in return, other than that the tomes are read.

While blogging can be a collection of musings and observations, it is also a place to promote products, (hey, maybe even selling your white elephant), support services and show off your writing skills. Think on this statistic: only 1% of Internet users create new content, while the other 99% simply view it. Which are you?

However, like our favourite pachyderm, the Internet has an indelible memory… just because you can blog anything, doesn’t mean that you should. Ensure that you know what you’re talking about as the Internet is merciless, regardless how thick you may think your skin is, elephant hide included, it’ll gore you if your guard is down.

Blogging establishes authority

Websites are the Party Animals of the marketing basket, inviting you to come visit and stay a while, while incessantly downloading info on you — they just can’t help themselves; they want your company and they wanna chat!
 
Websites come in all shapes and sizes, colouring their language to suit their environment, goal and audience — designed to get you to come visit, even sometimes through a link or referral.
 
Never has there been such a volume of inter-connected people on the planet, where millions of websites generate and share information and invite you to visit.
 
The main reason why you take them up on their invite and revisit however, is because you trust them

Websites call you to “Come visit!”

While no-one likes being called a sheeple, that’s baaaa-aaa-d news, we are led and influenced by the media, with at least either a TV or a radio in our homes.

Even though  TV and radio to some, may seem to come from a bygone era, their advertising content is well received, and viewed as being more credible and trustworthy than platforms that are free, owing to the high cost of advertising in these media. Therefore, both still play an important role in a consumer-focused brand building strategy. 

TV and radio still offer a reach far beyond that of other more targeted platforms and form an important segment of a 360-marketing solution.

These platforms also separate the sheep from the goats, which means distinguishing between good and bad, or superior and inferior. That’s not too baa-aa-d, hey?

Media, the good,
the baa-aaa-d and the underestimated

While email is the 8th World Wonder, its close cousin is Direct Email, the Bear Grylls of the marketing mix. Who else would you trust to ensure that the apt content is delivered to the correct recipient?

Direct Email’s success lies in luring new, targeted customers with an easy to digest format and comes speckled with active links, tempting a quick peek at your brand’s offerings.

This is where a totally committed ‘Bear Grylls’ is given the package to deliver. He grips it, firmly in his teeth while running over hot lava, through icefields, canyons, deserts, swimming through stormy seas, up mountains and down crevasses, and wading through jungles and marsh lands… THEN he squeezes into your inbox and hand delivers the message directly to you, personally.

Rambo, who’s he?

Direct Email, step aside Rambo…

Good Customer Relationship Management (CRM) increases sales, improves customer service, and increases profitability. It is the ability to smile and nod at your (sometimes irate) customer even though a crocodile has its jaws firmly clamped on your left foot, while the customer’s child is tugging at your beard. Few manage these relationship gymnastics with any true degree of panache, but those that do, stand head and shoulders above their competition, complete with said reptile locked onto said foot.

Why is this such a feat you ask (no pun intended)? Well, the customer is King, it is he/she that keeps you in business and if you don’t say “how high?” when he/she says “jump!” you had better hone your athletic skills…

CRM, the art of jumping to attention

The landing page is where you push your USP; where you help visitors visualise a better life, where you persuade them that Nirvana exists. This is the Preacher of the bunch, the place where customers are called to convert (CTA), but oh! so nicely. Landing pages are normally attractively designed to mesmerise you, and before you know it, you are genuflecting and reaching for your credit card …

Think of a landing page as a net that catches a potential customer who has already clicked on a smaller embedded advertisement on another webpage. What is great about a landing page is that it provides data directly linked to the advertisement selected by the user. It’s where toe-dippers are lovingly wooed into the flock and converted…

Landing pages,
BUY NOW!
Bless you…

Eventing is key to establishing or building a brand; where you get to different prospects at the same location and time; an opportunity to host the bash of the century/millennium/entire existence of Mankind… or not.

There are numerous wing-dings that history recounts, from King Solomon, who sacrificed 22,000 oxen and hundreds of fattened fowl for a feast in his splendiferous palace, to a party in 1694, featuring a booze-filled fountain so large that it’s said bartenders in canoes rowed around inside it to serve guests.

To recreate this epic theme, simply take 1000 litres of brandy, 470 litres of wine, 650 kilos of sugar, 2,500 lemons, 75 litres of lime juice, and 2,5 kilos of nutmeg. Serve shaken, stirred, or paddled — and pray your client is in the alcohol industry.

Or you can have clients over for a braai.

Eventful Eventing

This is the Mentor and Teacher rolled into one. Actually, occasionally psychologist, going by some of the questions…

FAQs and Tips are important to get your customers up-to-speed, to fill in any info gaps; kinda like a self-help, but with a (patient) teacher on standby. FAQs cover a variety of topics, where important information is shared to clarify questions and qualms on the part of shoppers, including product or service usage, business hours, prices, and more. 

But they aren’t static. More effective FAQ pages are created by adding common queries not already covered by the page, as they come in from shoppers.

Actually, FAQs are more the Teacher’s Pet, ready with all the answers and probably even an apple…

FAQs, tips and other idiot-proof help

The thing about this little Ninja, is that it’s immediate, it pops up on your device, it tugs at your attention to be seen, it relies on you being curious… Actually, it’s more toddler than Ninja… or maybe a hybrid? Either way, the little beast gets you to respond, either dismissively or with eager intent — depending on the marketing angle.

SMS advertising is extremely effective, with 90% of messages read within just three minutes of being sent. SMS marketing is the perfect method to link up with your audience, personally. The best SMS campaigns are those that drive action; and let’s be honest – as intolerant buyers ourselves, we’re not inclined to follow directions entailing more than a couple of clicks to get us to our goal.

Think on this, how long could you endure a toddler tugging incessantly at your trouser pant, wanting to engage?

Opt in/opt out – sms hopscotch

“Oyez”, says the Town Crier, ringing the bell, calling you to gather round.

‘Oyez’ means ‘hear ye,’ an Anglo-Norman word for listen, and you really want to listen to what the guy with the bell is saying, even if it’s just to shut the bell up!

Running promotions is ideal to promote latest products and services; it creates excitement and interest and gets people to stand up and take notice. Some town criers’ announcements are considered so important that they are recorded in books called a Proclamation Book, whereas in Modern Times, we call them newspapers, brochures and online ads. Either way, they draw your attention, without running the risk of being hit by a swinging bell.

Promotions and other proclamations

Social networking exists on the intrinsic need for people to connect, to be seen, to be acknowledged. It ensures you get the info first, to link, collaborate, and exchange ideas. It’s where you get to measure the influence you thought you had, to measure the number of followers, the number of posts, and the number of interactions. It’s a numbers game.

Humans are wired to socialise, gather, share and network. Social networking is the ultimate in communicating an idea; it is the online conference that your business must attend, the digital gathering where you must be present, the cyber space where your absence is noted.

Social Networking is the Bean Counter of the marketing basket, there to assess your engagement skills and rate you accordingly.

Social Networks, how do you measure up?

I bet you didn’t know that the average person receives about 88 emails per day. That’s at least 88 people vying for your attention which, science will tell, is a challenge, as we have less than the nine-second attention span of your average goldfish. So, what makes you decide at any given moment what is relevant and, on that score, what makes anyone want to read your info?

Curated content, that’s the hook that will capture your (goldfish) interest and theirs.

Mix it up, put out some bait. This is where you share the best news, articles, videos and infographics, usually with the intention of adding value — the correct bait; not that you want to catch goldfish, but you get my drift?

Newsletters, get them hooked, before they blink!

There you have it: convenience, ease of access, no jacket required.
 
Having products online is super convenient for both shopper and retailer. Online products allow the customer to browse, compare prices, quality, availability, variety and more. No petrol required, no standing in queues, because they browse online products through mobile apps, physical stores, and social sites. What’s not to love?
 
For retailers, you need a steady supply of first-rate products that thrill your customers, answer their challenges, and meet their demands. This, along with good photography, accurate information and a user-friendly interface is vital. Through web analysis tools (such as Google Analytics) you can gather data, gain new insights from user activity and then use these insights to improve your business.
 
Come to think of it, maybe you should at least wear a jacket?

Products online,
no jacket required

PR is a magic box in the Advertising and Marketing realm; it is here that pigs’ ears are transformed into silken purses — but not any silken purses, rather those with a Jacquard weave and a golden thread, with a handcrafted fastener.

It is only through PR that you look good, (trust me on this), it’s PR that allows you to make mistakes and land on your feet, where public blunders are transmogrified into deliberate, distinctive actions (think mask fumbling), where magic is woven around the mundane, the prosaic, the boring and the quite frankly, sleep-inducing. This is the realm of the diplomat, the mediator, the coach, the smooth talker, the persuader, the storyteller, the dream builder and brand maker…

Think about it, PR is making you read this…

Ah,
Public Relations