It’s all about the rush to the front of the queue, to get on the first page of any search engine, to be seen first, chosen first — well, at least considered first. But this isn’t simply bullying your way to the front of the queue, the Pay per Click technique requires the patience of the philosopher, the cunning of the fox, the writing skills of Milton and the analytical mind of Sherlock Holmes.
This is the non-ambiguous zone of marketing. This is where verbiage like “the best” and “the greatest” is disregarded, where repetition is frowned on and use of CAPS is all but taboo. This is where good content is the lure; a Call to Action has the price stated clearly and where persuasion is key.