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Bloggers reach billions of Internet users and blogging works by offering something of value for nothing in return, other than that the tomes are read.

While blogging can be a collection of musings and observations, it is also a place to promote products, (hey, maybe even selling your white elephant), support services and show off your writing skills. Think on this statistic: only 1% of Internet users create new content, while the other 99% simply view it. Which are you?

However, like our favourite pachyderm, the Internet has an indelible memory… just because you can blog anything, doesn’t mean that you should. Ensure that you know what you’re talking about as the Internet is merciless, regardless how thick you may think your skin is, elephant hide included, it’ll gore you if your guard is down.

Blogging establishes authority

The mental picture of Marilyn Monroe wearing a radio, is borderline absurd — but in reality, it’s a clever double entendre, a specific way of wording that is created to have a double meaning, with one mainly risqué. Not that you would have picked that up, right?

I bet you have just re-read her quote…

That’s the wonderful side of print, you can revisit it time and again, as dog-eared magazines in waiting rooms attest to. As it has high recall value, with this medium, if a brand catches your attention, it remains imprinted on the mind’s eye, per se.  Best, you can chew over and digest the content in your own time, at your own pace, on the metro, in the lounge, or seek solace in a publication when irritating in-laws visit.

Print, more than a catchy headline

About ByDesign

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Social ByDesign

Social ByDesign is a social media management platform for businesses, marketers, and freelancers that works across most social media platforms.

CONTENT CURATION

  • Editable post templates
  • Post ideas – articles, upcoming events, animated posts, quotes, recommended for you, and more
  • My ideas storage portal

AUTOMATED SOCIAL MEDIA POSTING AND SCHEDULING

  • User-friendly design tool for pictures and Stories
  • Planned publishing with collaborators and an approval facility
  • Multiple social media platforms
  • Visual content calendar
  • Editable templates and post ideas

REPORTING & ANALYTICS TOOL

  • Downloadable PDF report
  • Statistics on each post

Free 30 Day Trial Available

Awareness

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PR is a magic box in the Advertising and Marketing realm; it is here that pigs’ ears are transformed into silken purses — but not any silken purses, rather those with a Jacquard weave and a golden thread, with a handcrafted fastener.

It is only through PR that you look good, (trust me on this), it’s PR that allows you to make mistakes and land on your feet, where public blunders are transmogrified into deliberate, distinctive actions (think mask fumbling), where magic is woven around the mundane, the prosaic, the boring and the quite frankly, sleep-inducing. This is the realm of the diplomat, the mediator, the coach, the smooth talker, the persuader, the storyteller, the dream builder and brand maker…

Think about it, PR is making you read this…

Ah,
Public Relations

It’s true, I don’t fancy a somewhat disembodied Richard Attenborough standing in the corner of my breakfast nook, regaling me with the mating habits of the lesser-known blue-ringed fruit bat, while I bite down on my breakfast croissant and slurp on my cup of recently ground Java. I’d far rather see him contained in a box, available on demand, at my beck and call, when convenient to me and not simply manifesting like an information spectre from some B-grade horror movie.  

There’s something comforting about TV— a companion to many, a visually stimulating source of information, insight, education, music, news dissemination and entertainment, all rolled into one.

And no, there is no blue-ringed fruit bat, that I am aware of, but hey, ask Attenborough…

The tube, the telly or the more common TV

The art of being drawn into a bubble of imagination that transports you past the limits of your reality, down a funnel of amazement and incredulity, through twists and turns of intrigue, mystery and beauty, as your mind contracts and expands like cerebral lungs, accommodating your rapid breathing and rising adrenalin, wrapping itself around the spoken word, absorbing it, relishing the sensation of its make-up, grasping for the next, squeezing every syllable dry, yet whetting the soul for more. That’s radio, found in almost every home across the planet where people gather for comfort and entertainment. Radio, the theatre of the mind.

Radio, audio syrup for the soul

Word of mouth is the only evaluation where emotion is considered and gossip encouraged… A space where you can relate your experiences and opinions before an eager and receptive audience, preferably using as many adjectives as you can string together; a place where you may be viewed as an aficionado and taken seriously, or dismally dismissed as a fraud.

This is the space in which brands are made or broken, where the slightest glitch can create an avalanche of bad publicity — or where the simplest kindness to a customer can win you an award. This is the space of opinions and self-righteousness, of blaming and complimenting, of celebrating and crucifying; where the hashtag is king and the influential, gods.

Word of mouth, from their lips to the gods’ ears

An interesting space, Reviews; a liberty to write exactly what you think about a product or service, sans censor; where you can comment honestly (hopefully) about an inferior product or service —whether real or perceived; where you can be the champion of the collective, the Stasi of the service industry, the Clark Kent of the kitchen. Through a favourable write up, businesses can be jettisoned into intergalactic fame or, big problem, if you are on the receiving end of negative public opinion or perception, a review can land a business in deep water.

Positive Reviews are oxygen to any brand, while negative ones can sound the death knell. Best advice? Don’t give those wannabe critiques traction to dis your brand; be transparent and ethical and you’ll navigate out of dangerous waters…

Reviews and other deep water

Relatively new to the business world, WhatsApp Business has morphed from a vacuous chat forum used by angst-driven teenagers (and highly inebriated adults) to vent at the world and spew out graphic details about their miserable lives, the neighbour, the neighbour’s dog, politics and every other topic —peppered with appropriate emojis, just for emphasis — to a fully-fledged business platform, showcasing products and services. The huge drawcard is that (barring data costs) it’s totally FREE and we all know what that does to the human psyche…

WhatsApp Business was built with the small business owner in mind, and if a somewhat indisposed adult or emotional teenager can use it, it’s obviously hugely user-friendly.

One of the methods to draw attention is through the status option, but be warned, don’t confuse your business profile with your private one…

Mind your own WhatApp Biz

The greatest advantage of online advertising is that it focuses on a specific segment of a market. It’s like paying a sniper, but without the hassle of the outlay of the flack-jacket, the nifty cammo attire, zooty sunglasses and the seriously expensive gun license — never mind all the relevant training and dodgy bank accounts — but that’s another story…

Unlike shot-gun marketing that aims at a non-specific target, blasting in the general direction, hoping something will ‘hit’, sniper advertising creeps up on its target, lines it up in its crosshairs and evah so gently, pulls the trigger. That the fallen target normally stands up again, and remembers the brand that felled it in the first place and then typically comes back for more, is just plain weird…

Online advertising, putting the target in the crosshairs

Email has had some really bad press, as it is oft-times seen as intrusive and just plain darn irritating. Who hasn’t groaned when yet another email pings, slicing through your concentration as you (albeit furtively) check to see who exactly is trying to get your attention?

Yes, it’s intrusive, but think, email is an amazing little messenger that runs at your bidding, that serves you unfailingly, (barring data outages) delivering the worst and the best news.

The reality is, email is the unrecognised, unsung, Eighth Wonder of the Modern World, and it’s here, right on your phone and/or laptop, at your fingertips, literally; ready to fly through space, time and the ether, delivering your information, special offer, latest news, wedding invitations, brand updates, newsletters and more, to every corner of the world — within a heartbeat.

Don’t shoot the (Email) messenger

Social media is the snitch in the room, telling you stuff about other people—your audience—feeding you juicy insights about your relationship with them and how they really view you — yes, really. It watches every key word, every ‘like’, every comment, search, critique or opinion you post. It’s rather like having Judas Iscariot around, but on your side, without the betrayal.

(That is, unless you are ‘unfriended’ and/or blocked, but that’s another area altogether and falls under ‘cyber counselling’.)

Social Media whispers in your cyber ear, advising you through algorithmic analysis, about customers’ habits, about how long they stay on social networks and in messaging services. This sector is a vital part of any company’s marketing strategy. And just think, if you don’t engage with them, you won’t experience the euphoric and powerful feeling of unfriending them…

Social Media, your tame snitch

It’s all about the rush to the front of the queue, to get on the first page of any search engine, to be seen first, chosen first — well, at least considered first. But this isn’t simply bullying your way to the front of the queue, the Pay per Click technique requires the patience of the philosopher, the cunning of the fox, the writing skills of Milton and the analytical mind of Sherlock Holmes.

This is the non-ambiguous zone of marketing. This is where verbiage like “the best” and “the greatest” is disregarded, where repetition is frowned on and use of CAPS is all but taboo. This is where good content is the lure; a Call to Action has the price stated clearly and where persuasion is key.

You click?

PPC sales, "Mitt Vun Klick!”

This Profiler of the bunch compiles accurate and relevant social ads from sampling your ‘DNA’, while analysing your digital fingerprint. “So, confirming your alibi for the night of 9 December 2018. I see you were out clubbing with your hockey group of over 30s in your area. You posted a photo of Marelise in her hockey kit, gulping down a beer at Sam’s Blues Bar… OK alibi accepted.”

Social ads are built around you, your demographic, your hobbies, your social groups, who you hang with, which age group you fall into and what your interests are; crossing every platform, from TV, videos, static ads and more. They are directed at you, personally, tailored just for you; they are your own personality profile — and a pretty accurate one, at that.

Social
ads - more than an
Identi-kit…

Google My Business

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.

You can post photos and offers to your profile to show what makes your business unique, and give customers reasons to choose you every time.